LNB STUDIO

- to re-brand website
- to build marketing strategy and influence marketing

Task

- to start step by step from rebranding
- to create a new “transparent” strategy of the LNB STUDIO brand
- to make special project “Georgia”
- to create interview fragments with LNB STUDIO brand workers and with people who really crafted shoes and clothes
- to change logo, packaging and category of customers
- to highlight Georgian history through the brand
- as a whole, to make new website, target strategy, marketing strategy and influence marketing

Solution

New website

Target strategy

We split strategy to B2B and B2C segments,
Re-branded all polygraphic materials like presentations , company files and packaging.
Created brand-new video and photo content for web site and social media. Started target campaign to advertise "aligners sertification' for orthodontists

Marketing stratedy

Influence marketing

LNB STUDIO fashion is Georgian fashion brand which was founded in 2012. LNB STUDIO has only one offline store in Moscow and 2 showrooms. The brand has changed price policy because of COVID 19 and has struggled to change brand-strategy and marketing at all

About the client

Adel Khalilova © 2022

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