True Smile

medicine
- to optimize operation marketing
- to build TRUE SMILE brand strategy
- to work with B2C and B2B segments
Task
- to split strategy to B2B and B2C segments
- to re-brand all polygraphic materials like presentations, company files and packaging
- to create brand-new video and photo content for website and social media
- to start target campaign to advertise “aligners certification” for orthodontists
Solution
Reels
Target strategy
Re-branded materials
True smile medicine is a medical aligners company in Russia. The company has struggled to build brand strategy for its medical product
About the client
Adel Khalilova © 2022
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