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Hi, my name is Adele Khalilova, I am a brand manager and marketer.
I have more than 5 years of experience in developing and implementing marketing strategies for brands in the fashion industry, medical services. I started working as a freelance agency ADVANCE in 2018 in Moscow.
Then I continued my work in Europe and am now developing in Dubai and the Middle East market.
I studied at (University of Finance and Administration) in Prague, Czech Republic at the Faculty of Marketing Communications.
ADEL
KHALILOVA
KHALILOVA
About the client
The best ideas come as jokes. Make your thinking as funny as possible.
Task
- to optimize operation marketing
- to build TRUE SMILE brand strategy
- to work with B2C and B2B segments
- to build TRUE SMILE brand strategy
- to work with B2C and B2B segments
Solution
- to split strategy to B2B and B2C segments
- to re-brand all polygraphic materials like presentations, company files and packaging
- to create brand-new video and photo content for website and social media
- to start target campaign to advertise “aligners certification” for orthodontists
- to re-brand all polygraphic materials like presentations, company files and packaging
- to create brand-new video and photo content for website and social media
- to start target campaign to advertise “aligners certification” for orthodontists
1 \ 5
True Smile
Medicine
About the client
LNB STUDIO fashion is Georgian fashion brand which was founded in 2012.
Task
- to re-brand website
- to build marketing strategy and influence marketing
- to build marketing strategy and influence marketing
Solution
- to start step by step from rebranding
- to create a new “transparent” strategy of the LNB STUDIO brand
- to make special project “Georgia”
- to create interview fragments with LNB STUDIO brand workers and with people who really crafted shoes and clothes
- to change logo, packaging and category of customers
- to highlight Georgian history through the brand
- as a whole, to make new website, target strategy, marketing strategy and influence marketing
- to create a new “transparent” strategy of the LNB STUDIO brand
- to make special project “Georgia”
- to create interview fragments with LNB STUDIO brand workers and with people who really crafted shoes and clothes
- to change logo, packaging and category of customers
- to highlight Georgian history through the brand
- as a whole, to make new website, target strategy, marketing strategy and influence marketing
2 \ 5
LNB STUDIO
fashion
About the client
Glam beauty salon in Prague aims to enhance social media presence and brand recognition.
Task
- to create content for social media
- to promote beauty salon
- to promote beauty salon
Solution
- to make creative concept for glam beauty salon for instagram
- to push special project with Czech influencers
- to make interactive video content with masters of glam beauty
- to collaborate with Kevin Murphy and Moroccan Oil Cosmetics in Czech republic
- to push special project with Czech influencers
- to make interactive video content with masters of glam beauty
- to collaborate with Kevin Murphy and Moroccan Oil Cosmetics in Czech republic
3 \ 5
Glam
Beauty salon
About the client
Gib Jewels, a multi-brand jewelry store in Czech Republic and Slovakia, aims for an Instagrammable brand.
Task
- to set up working website
- to grow online sales
- to promote "GIB JEWELS" like strong multi-brand store in Czech Republic & Slovakia
- to grow online sales
- to promote "GIB JEWELS" like strong multi-brand store in Czech Republic & Slovakia
Solution
- to start from website settings
- to change the platform of website and to create CRM system and online stock
- to do shooting specially for website
- to change categories and to translate czech to english version
- for SMM to organize special projects for CHRISTMAS / BLACK FRIDAY / 14 febrary and COVID - 19 time
- to work with czech / slovak influencers and to build strong target strategy for ADS
- to change the platform of website and to create CRM system and online stock
- to do shooting specially for website
- to change categories and to translate czech to english version
- for SMM to organize special projects for CHRISTMAS / BLACK FRIDAY / 14 febrary and COVID - 19 time
- to work with czech / slovak influencers and to build strong target strategy for ADS
4 \ 5
GIB JEWELS
Jewellery
About the client
Loro Oro is a European fashion brand based in Prague. Loro Oro has struggled to investigate EU market and influencers for further communication
Task
- to do research by eu markets and communications with influencers
- to build influence marketing strategy
- to build influence marketing strategy
Solution
- to do research for 5 EU countries
- to make communications with more than 150 influencers
- to build collaboration kit with influencers
- to fix official terms and conditions with bloggers
- to make communications with more than 150 influencers
- to build collaboration kit with influencers
- to fix official terms and conditions with bloggers
5 \ 5
Loro Oro
Fashion Brand
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