- A company’s brand audit: search for the blind spots and brand advantages of the businesses that have already introduced their product or service, but don’t understand the vector of development
- Analysis of Russian and foreign competitors: an overall table with notes, a detailed study of the competitive advantages and the areas of the brand development
- A social media audit of competitors: building communication with clients
- Research and implementation of market trends related to the niche
- Findings of the analysis of the competitive market: enshrined in the format of recommendations for building and strengthening client’s own position in the market
- Common ground with the audience – listing of the spheres and scenarios in which a brand can influence on the audience’s interest
- Audience segmentation for the further use in channels
- Formation of the audience profile
CREATING A BRAND IDENTITY
- Identification of the value proposition: revealing brand values in communication with clients
- Formation of mission and philosophy
- Shaping of Tone of Voice: brand communication style with the target audience
- Choosing color palette and font pairs
- Marketing plan for channels and task prioritizing
Advance Agency crafts tailored, responsive websites
that embody your brand identity and captivate your audience, ensuring a seamless digital experience for your company.
- Briefing / research
- UX/UI design
- Web Development
- SEO / testing
- Website launch
Advance team specialize in creating customized online stores that seamlessly blend aesthetics with functionality, empowering you to showcase and sell your products to a global audience.
- Briefing / research
- UX/UI design
- Web Development
- SEO / testing
- Website launch