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The development of the brand concept

SUITABLE FOR
TELEGRAM
INSTAGRAM
E-MAIL

  • companies which are just going to launch their product
  • businesses that have already introduced their product or service, but don’t understand the vector of development

Send a request
Send a request
STRATEGIC BRAND ANALYSIS
[Stage 1]
  • A company’s brand audit: search for the blind spots and brand advantages of the businesses that have already introduced their product or service, but don’t understand the vector of development
  • Analysis of Russian and foreign competitors: an overall table with notes, a detailed study of the competitive advantages and the areas of the brand development
  • A social media audit of competitors: building communication with clients
  • Research and implementation of market trends related to the niche
  • Findings of the analysis of the competitive market: enshrined in the format of recommendations for building and strengthening client’s own position in the market
THE TARGET AUDIENCE
[Stage 2]
  • Common ground with the audience – listing of the spheres and scenarios in which a brand can influence on the audience’s interest
  • Audience segmentation for the further use in channels
  • Formation of the audience profile
CREATING A BRAND IDENTITY
[Stage 3]
  • Identification of the value proposition: revealing brand values in communication with clients
  • Formation of mission and philosophy
  • Positioning formation
KEY-VISUAL DEVELOPMENT
[Stage 4]
  • Shaping of Tone of Voice: brand communication style with the target audience
  • Choosing color palette and font pairs
FINALIZATION
[Stage 5]
  • Marketing plan for channels and task prioritizing
from 4000$
company website
Advance Agency crafts tailored, responsive websites
that embody your brand identity and captivate your audience, ensuring a seamless digital experience for your company.

  • Briefing / research
  • UX/UI design
  • Web Development
  • SEO / testing
  • Website launch
from 2 500$
online shop
Advance team specialize in creating customized online stores that seamlessly blend aesthetics with functionality, empowering you to showcase and sell your products to a global audience.

  • Briefing / research
  • UX/UI design
  • Web Development
  • SEO / testing
  • Website launch
from 3 500$
Send a request
Send a request
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